An Interview with Google Gemini: Navigating Digital Marketing Challenges in the Modern Era
ॐ ! image courtesy: Google Gemini team Ganesh: Welcome, Gemini. Today, we're diving deep into the world of digital marketing, focusing particularly on the challenges faced by both customers and businesses, and how "smart" strategies can help overcome them. Let's start with the customer side. Ganesh: What is hurting customers the most with digital marketing? Google Gemini: Consumers today face several frustrations with digital marketing, often leading to a sense of disconnect or annoyance. Information Overload & Ad Fatigue: People are constantly bombarded with ads, emails, and content across numerous platforms. This leads to "ad fatigue," where they simply tune out messages, or feel overwhelmed by the sheer volume of irrelevant content. Despite sophisticated targeting, generic or poorly targeted ads remain a significant irritant. Privacy & Data Security Concerns: There's growing ...