Complaints about SEO complaines: An Interview with Google Gemini
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Ganesh: What are the different type of complaints made by people regarding SEO companies
Gemini: Namaskar! That's a great question, as complaints often highlight the risks and challenges in the SEO industry.
Based on common feedback and reports, the different types of complaints people have about SEO companies often fall into these major categories:
1. Lack of Results and Poor Performance
No Tangible Improvement: The most frequent complaint is simply that rankings, organic traffic, or conversions do not improve, or in some cases, even decline after months of service.
Unrealistic Promises: Companies guaranteeing #1 rankings on Google in a short timeframe, which is something no ethical SEO can promise due to the nature of search algorithms.
Vanishing Rankings: Short-term gains from "black hat" (unethical or spammy) tactics that quickly lead to a Google penalty, severely damaging the site's long-term visibility.
Focus on Vanity Metrics: Reporting on metrics that don't drive business value (like ranking for obscure keywords no one searches for) instead of focusing on conversions or revenue.
2. Lack of Transparency and Communication
Vague or Non-Existent Reporting: Clients are given confusing, overly complex, or uninformative reports that don't clearly show what work was done or the actual impact.
Unresponsiveness: Account managers or teams are slow to respond, making clients feel ignored or that their business is not a priority.
"Secret Sauce" Excuses: The SEO company refuses to explain their strategy or the work they are performing, claiming it is "proprietary" or a "secret." This often masks a lack of real work or the use of shady tactics.
Not Sharing Access/Ownership: The agency fails to provide the client with access to essential tools (like Google Analytics, Google Search Console) or even claims ownership of the website or content they created.
3. Ethical and Contractual Issues (Scams and Misconduct)
Black Hat SEO: Using spammy, unethical tactics like buying low-quality links, keyword stuffing, or creating thin/duplicate content, which puts the client's website at risk of being penalized or de-indexed by Google.
Long, Rigid Contracts: Locking clients into unnecessary 6 or 12-month contracts, making it difficult or costly to leave even when no results are being delivered.
Hidden Fees and Overpricing: Services are significantly overpriced for the minimal work being performed, or clients face unexpected charges not initially disclosed.
Outsourcing/Low-Quality Work: Work is outsourced overseas for cheap with little oversight, leading to low-quality content, poor link building, and generic "cookie-cutter" strategies that don't fit the client's business needs.
4. Poor Quality of Work
Generic Content: Producing low-quality, generic content that offers no real value to users or uses poor grammar, damaging the brand's reputation.
Technical Fixes as a Distraction: Obsessing over minor technical SEO issues while neglecting critical areas like high-quality content and link building, often used to justify billing hours without meaningful progress.
One-Size-Fits-All Strategy: Applying the exact same marketing tactics to every client regardless of their industry, competition, or specific business goals.
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