Local SEO: An Interview with Gemini

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Ganesh (Q): How does Google help local SEO?
Gemini (A): Google My Business is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. It's crucial for local SEO because it helps you control how your business information appears when people search for you.
Ganesh (Q): How do I use Google Maps here to trace all the real estate agents in that particular road?
Gemini (A): I've already found 5 real estate agents along the route from Boisar railway station towards Tata housing in Boisar, which should cover the road you're interested in.
Ganesh (Q): How does a real estate agent use local SEO to gain traction from people like me?
Gemini (A): They would start by claiming and optimizing their Google My Business profile. This is like their online business card, showing up in searches and on Google Maps. They'd make sure all their info is correct, add photos, and encourage happy clients to leave reviews.
Ganesh (Q): What do they have to do step-by-step?
Gemini (A): First, they'd claim their Google My Business profile and fill out all the details, like address, phone number, and website. Next, they'd add photos of the properties they're selling and maybe even virtual tours. Then, they'd ask past clients to leave reviews on their Google My Business page. Finally, they'd keep an eye on their online presence, responding to questions and comments promptly.
Ganesh (Q): Is there any case study?
Gemini (A): Yes, there are a few case studies that highlight how real estate agents use local SEO. One example focuses on a real estate business specializing in waterfront properties in Maine. They achieved Google Page #1 results for 10 high-traffic keywords like "Waterfront Properties Maine" and "Maine Waterfront Real Estate" by optimizing their website, creating location-specific blog posts, and building high-authority backlinks. Another case study mentions a realtor who became the number one realtor in her market in Washington State by consistently investing in local SEO, which resulted in increased search impressions and phone calls from her Google Business Profile.
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